Obagi Medical / 2025
Obagi Medical Immersive Experiences
A three-piece interactive installation suite built with TouchDesigner and sensor input, combining product storytelling, gesture interaction, and projection-based drawing.
Context
Heavylight delivered complete concept-to-execution leadership for Obagi Medical, designing and installing a connected set of interactive experiences for a branded immersive environment.
Scope
- Original concept development for all three interactive pieces
- TouchDesigner backend systems and sensor-driven interaction logic
- Physical installation design across truss-mounted displays and mapped wall surface
- Media server provisioning, custom graphics, and show content production
Outcomes
- Three distinct interactions with consistent visual language and usability
- Product education translated into hands-on experiential storytelling
- Reliable real-time interaction performance in a live event environment
